Official sponsor of the Boston Marathon apologises.
Adidas so sorry for ‘you survived Boston Marathon’ email.
The German multinational corporation Adidas and the official sponsor of the Boston Marathon has apologised over an email. The email was praising runners who had “survived” the 2017 Boston Marathon.
The German sportswear multinational giant admitted its choice of words had been “Negative and insensitive.” They also said it was “incredibly sorry” for sending the document.
At the same event in 2013, when two bombs exploded near the finish line which killed three people and 260 injured.
At least two survivors from the attack four years ago are known to have participated in this year’s race.
The German multinational corporation, sent out the marketing email which contained the subject line, “Congrats, you survived the Boston Marathon!”
All of the runners who signed up for the 26.2 mile (42km) race received the document and the email was shared via social media where it was widely criticised.
The official sponsor of the Boston Adidas said the annual race “is one of the most inspirational sporting events in the world” and a reminder “of the hope and resiliency of the running community”.
Security checks were carried out before this year’s race with police sniffer dogs and armed officers stationed throughout the course.
Dzhokhar Tsarnaev was found guilty in 2015 of being behind the attacks and was sentenced to the death penalty. It was later confirmed that Tsarnaev and his elder brother, Tamerlan, planted bombs close to the finish line.
Tamerlan was killed in a shootout with police.
Dzhokar Tsarnaev, was 19, fled the same shootout but was captured a day later, after being found hiding in a boat in the backyard of a house nearby.
Tamerlan and Dzhokar Tsarnaev had been living in the Massachusetts town of Cambridge, home of the prestigious Harvard University.